Introduction

At Frilu Outdoor Living (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our store, website, and account services.

Information We Collect

Personal Information:

• Contact Details: Name, address, email, and phone number when you create a credit account, make inquiries, or interact with our store.
• Payment Information: Credit account details, billing information, and transaction history where applicable.
• Business Information: Company name, business address, and VAT number if applicable.
• Job Applicant Information: Name, contact information, resume or CV, references, and similar professional and employment-related data. We may also collect additional information about you, like background, credit checks and demographic information, when required.

Non-Personal Information:

• Website Usage Data: Pages viewed, time spent on our website, and navigation paths.
• Device Information: IP address, browser type, and operating system.
• Website comments: Data input in the online comments form.
• Cookies and Tracking: Data collected through cookies and similar technologies to enhance your experience on our website.

How We Use Your Information

• Account Management: To process and manage your account, including billing and customer support.
• Order Fulfilment: To process and fulfil your orders, including delivery and returns.
• Communication: To respond to your inquiries, provide updates, and offer support.
• Marketing Communications: To send promotional messages and newsletters.
• Legitimate Interests: To improve our services, manage our relationship with you, and ensure the security of our website and business operations.
• Legal Compliance: To enforce our Terms of Sale and comply with legal obligations.

Data Storage and Purpose Limitation

• Intended Use: We collect and store personal data solely for the purposes specified in this Privacy Policy.
• Data Minimization: We ensure that the data we collect is limited to what is necessary for the intended purposes. We do not collect or retain excessive or irrelevant information. Any use beyond these purposes requires the explicit consent of the data subject.
• Data Retention: Personal data is retained only for as long as necessary to fulfil the intended purposes or to comply with legal obligations. Once the data is no longer needed, it is securely deleted or anonymized.
• Reviews: We conduct reviews of our data storage practices to ensure compliance with GDPR principles and to identify any data that is no longer needed.

Disclosure of Your Information

• Third-Party Service Providers: We share information with vendors who assist with payment processing, delivery, marketing, and data analysis. They are required to protect your information and use it only for services we specify.
• Legal Requirements: We may disclose information if required by law or in response to valid requests by public authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. We’ll notify you of any such change.

Security Measures

• Data Protection: We implement industry-standard security measures like encryption and secure servers to protect your data.
• Restricted Access: Only authorized personnel have access to your personal information.
• No Guarantee: While we strive to protect your information, no method is 100% secure, and we cannot guarantee absolute security.

Your Choices and Rights under GDPR

• Access and Correction: You can access and update your personal information by contacting us.
• Opt-Out: Unsubscribe from marketing emails by following the link in the email or adjusting your account preferences.
• Erasure: You have the right to request the deletion of your personal data under certain conditions.
• Objection: You have the right to object to the processing of your personal data in certain situations.
• Withdraw Consent: If you have given consent for processing, you have the right to withdraw it at any time.

Cookies and Tracking Technologies

• Usage of Cookies: We use cookies to remember your preferences and enhance your experience.
• If you leave a comment on our website you may opt into saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
• Third-Party Cookies: Partners may use cookies to display personalized ads. You can opt out via the Network Advertising Initiative.
• Embedded Content: Articles on our website may include embedded content (e.g. videos, images, articles, etc.). These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

International Data Transfers

If you’re accessing our services from outside the UK, your data may be transferred to and processed in the UK, where data protection laws may differ. We ensure appropriate safeguards are in place.

Links to Other Websites

Our website and marketing may contain links to third-party sites. We’re not responsible for their content or privacy practices. We encourage you to review their policies.

Children’s Privacy

Age Restrictions: We do not collect or retain data from individuals under 18 years of age.

Changes to This Privacy Policy

We may update this policy periodically. Your continued use signifies acceptance of the changes.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please reach out to us:

Pebble House, Blamire Road, Penrith, Cumbria, CA11 9FD
Telephone: 01768 593110
Email: info@frilu.co.uk